Privacy Policy

D'Hierro (“D’Hierro,” “we,” “us”) designs and forges custom architectural ironwork from our studio in Dallas, Texas. This policy explains what personal information we collect through this website, how we use and share it, and the choices you have. By using the site or submitting a form, you agree to this policy.

Information we collect

Information you give us. When you start a project, request a quote, send an architectural project scope, or otherwise contact us, we collect the details you provide — typically your name, email, phone number, project address, your role on the project, what you are planning, and any notes, measurements, or files you send. The second step of our project inquiry also asks, optionally, about the project’s stage, timing, and investment range, the designer, architect, or builder involved, and how you would like to meet.

How we use a project address. We use the project address you give us to prepare your design and proposal and to decide how our team follows up first, for example whether one of the owners or our design team contacts you and which appointment options we offer. To do this, our website grades each inquiry by comparing the address’s ZIP code, town, and location with our service area, together with the scope you choose and, where available, public property records such as county appraisal district data. The resulting grade is stored with your inquiry in HighLevel. If address suggestions are turned on, the characters you type in the address field are sent to Google’s Places service to suggest matching addresses. We do not send your street address, property records, investment range, project stage, or timing to Meta or Google, and we never place them in a web address.

Order and payment information. For payments processed by our payment provider, Stripe, we receive transaction details (items, amount, billing or delivery address, contact info) but we do not collect or store your full card number; that is handled directly by Stripe under its own security and privacy practices.

Information collected automatically. Like most websites, we collect basic technical and usage data (such as IP address, browser type, pages viewed, and referring links) through cookies and similar technologies, where enabled.

How we use information

We use personal information to:

respond to inquiries and prepare quotes; coordinate projects, delivery, and installation; support existing orders; operate, secure, and improve the website; and, where you have opted in, send occasional updates. We process this information to perform a contract with you, to pursue our legitimate business interests, or with your consent.

How we share information

We do not sell your personal information for money. We share it only with service providers who help us run the business, and only as needed for that purpose. Examples are our customer relationship and messaging platform (HighLevel), our payment processor (Stripe), delivery partners, email providers, and website analytics. Unless you opt out, we also share it with Google and Meta to measure our advertising and to show our ads to people who have visited this website or contacted us (see “Advertising and retargeting” below). Some state privacy laws call this “targeted advertising” or “sharing”; you can opt out at any time as described below. We may also disclose information when required by law or to protect our rights, property, or safety.

Text messages

We use SMS for individual, two-way customer-service conversations about inquiries, estimates, appointments, project details, order status, deliveries, installation, and related support. We do not use this conversational program for marketing unless you separately opt in to receive marketing messages.

We do not sell or share your phone number or SMS consent for marketing. SMS consent is not shared with third parties or affiliates. Service providers may process messages only as needed to deliver and operate our messaging service. Message frequency varies, and message and data rates may apply. Reply STOP at any time to opt out or HELP for help. See our SMS Terms of Service for more information.

Cookies and analytics

We use necessary browser storage to prevent duplicate form submissions, remember your privacy choice, and maintain one opaque landing-visit identifier for up to 30 minutes of activity in the current browser tab. The opaque landing-visit identifier stays in the current browser tab; it may accompany tracked interactions or a form you intentionally submit, but is not sent to our business systems as a standalone page-view receipt.

Unless you opt out, we also use Google Analytics, Google Ads, and the Meta Pixel to understand which campaigns and pages lead to project inquiries, and to show our ads to people who have visited this site. These tools may collect page and event activity, referring and landing pages, campaign parameters, Google and Meta click identifiers, Meta’s browser and click cookies (_fbp and _fbc), a pseudonymous Analytics client/session ID, and conversion details. For eligible Google Ads visits, Google website call tracking may display a forwarding number that rings our permanent showroom number. Google records call details for advertising measurement; HighLevel handles the incoming call and its customer conversation record. For other visits, HighLevel may display a tracking number that also rings our showroom.

Google Consent Mode v2 communicates your choice to Google, and the Meta Pixel loads only while measurement is allowed. When measurement is allowed, first- and latest-touch campaign information may be retained in this browser for up to 90 days and included with a form you intentionally submit. If you decline, we do not retain that optional 90-day attribution; the short-lived browser-tab visit identifier still applies, and information present on the current page may accompany an inquiry you send from it. Google tags may send limited, cookieless measurement signals when storage is denied. Google and HighLevel call tracking are disabled when you decline; you can still call our permanent showroom number. We also honor browser Global Privacy Control signals. You can revisit your choice at any time using “Privacy choices” in the site footer, and you can also control cookies in your browser.

Conversion measurement for advertising. When measurement is allowed and you send an inquiry or confirm an appointment, our website may report that conversion to Meta and Google with a submission reference, a general project category, the inquiry grade and, for qualified inquiries, an estimated project value. So the platforms can match the conversion to an ad, the report may also include your email address and phone number in hashed form (a one-way code created before the information leaves your browser or our server) and, for Meta, your hashed name and ZIP code, a hashed customer reference, Meta’s browser and click identifiers, and your IP address and browser type. Meta receives this from your browser through the Meta Pixel and from our server through its Conversions API; Google receives the hashed email address and phone number through enhanced conversions.

If you decline measurement or your browser sends a Global Privacy Control signal, no advertising cookies are set, none of your contact details go to Google or Meta for this measurement, hashed or otherwise, and Meta receives no event from your browser or our server. Google may still receive a cookieless signal that an inquiry was submitted, carrying its submission reference, the page, form and link it came from, your role on the project, its general project category and inquiry grade and, for a qualified inquiry, its estimated project value. A confirmed appointment sends Google a similar cookieless signal with its reference and the kind of appointment.

Advertising and retargeting. When measurement is allowed, Google and Meta may use cookies and similar technologies on this site to recognize your browser later and show you D’Hierro ads on their services and partner sites, for example after you have looked at one of our project pages. This is often called retargeting. We use Google Analytics advertising features, including remarketing audiences and Google signals, which can connect visits with the Google accounts of people who have turned on ads personalization. We may also give Meta the email addresses and phone numbers of people who have contacted us or worked with us, in hashed form, so Meta can show them our ads or leave them out of ads meant for new clients. Meta’s terms require it to delete that hashed list after matching. Apart from the hashed ZIP code described above for matching conversions, we never use your project address, property records, investment range, project stage, or timing for advertising. To opt out, choose “Only necessary” under “Privacy choices” in the site footer or turn on Global Privacy Control in your browser. If you have contacted us, you can also email info@dhierro.com to be left off our advertising lists. You can also control ads personalization in Google’s My Ad Center (myadcenter.google.com) and Meta’s Ad Preferences (facebook.com/adpreferences), opt out of Google Analytics with Google’s browser add-on (tools.google.com/dlpage/gaoptout), or use the industry opt-out pages at optout.aboutads.info and optout.networkadvertising.org.

When you choose an email link, we may add an opaque website reference and the non-sensitive source/page context to the draft. This helps us connect an email you decide to send with the visit that prompted it; it does not contain the message you write or your Google advertising click identifier.

Your choices and rights

You may request access to, correction of, or deletion of the personal information we hold about you, and you may opt out of marketing emails at any time using the unsubscribe link or by contacting us. Depending on where you live (including under Texas and California law), you may have additional rights; we honor verifiable requests as required by applicable law. To make a request, email info@dhierro.com.

Data retention and security

We keep personal information only as long as needed for the purposes above or as required by law (for example, to maintain order and warranty records), then delete or anonymize it. We use reasonable administrative and technical safeguards to protect your information, though no method of transmission or storage is completely secure.

Children

The site is intended for adults and is not directed to children under 16. We do not knowingly collect personal information from children.

Changes to this policy

We may update this policy from time to time. We will revise the “last updated” date above and, for material changes, take additional steps where required.

Contact us

Questions about this policy or your information? Write to D'Hierro, 14060 Proton Road, Suite 250, Dallas, TX 75244, email info@dhierro.com, or call (972) 943-9924.